Internet'97 - Oradores: Nicole Vanderbilt

17 e 18 de Mar/97
Hotel Alfa - Lisboa

Nicole Vanderbilt

Nicole Vanderbilt is an analyst in the Digital Commerce Group of Jupiter Communications, a research company based in New York City. The company provides expert research on the online industry, covering digital commerce, interactive content, consumer Internet technologies, and online advertising.

The Digital Commerce group examines the online consumer marketplace including online retail and shopping, online travel services, and online financial services with particular emphasis on online transactions in the consumer market.

Before joining Jupiter Communications, Nicole was an Information Technology consultant with Deloitte & Touche Consulting Group where she served the health care and financial services industries. Nicole also has a B.S.E. in civil engineering from Princeton University.

The Online Consumer Marketplace

The online consumer marketplace is in its infancy, and consumer online spending has yet to explode. A number of things are currently holding consumers back including a perceived lack of security and a definite lack of compelling online commerce experiences. However, online merchants and technology developers are making progress and promise to change the landscape of the online consumer marketplace such that the medium will become a viable distribution and marketing channel for businesses of all sizes.

This Jupiter presentation will address some of the current issues that are holding back online consumer spending as well as set a framework for the future of business to consumer commerce on the Web.