Internet'97 - Oradores: Gerry McGovern

17 e 18 de Mar/97
Hotel Alfa - Lisboa

Gerry McGovern

After a number of years in marketing an technology journalism, Gerry McGovern founded Nua in 1995 to pursue a number of Internet opportunities he saw opening up, and to consult and develop for large organisations who wanted innovative yet parctical Internet developments.

In May 1996, Nua received the 'Best Overall WWW Business Achievement award from the European Commission, which was the top prize for website development in Europe.

Gerry has published a number of reports on the Internet, has spoken regularly on television and radio in Ireland, as well as in a number of European countries.

Internet Marketing Strategies

Make no mistake, the Internet is a brand new environment that requires new thinking, new Internet marketing strategies.

So, what makes Internet marketing different from traditional marketing? For starters, the Internet changes the parameters of what constitutes a market. Traditional markets are defined largely by geographical parameters. On the Internet, for certain product types, you can now create a market out of 10 people in Dublin, 10 people in New York, 10 people in Lisboa, 10 people in every major city in the world.

Internet marketing changes the relationship between producer and consumer, making it potentially a lot closer and more intimate. With email, you can communicate with far more people in one hour, for example, than with phone or fax. Using your website properly, you can make the consumer a much more integrated part of the product development cycle, ensuring that your products are designed with the consumers exact needs in mind.